So why did we start a skincare company? The answer is simple. We thought men needed one. Like many of you, I do my best to take care of myself. I exercise, eat well, groom the hair and try to stay up on fashion. As I got older, I realized I better start taking care of my face before it’s too late and the damage is done. The old weathered wrinkled look just isn’t for me. So I started doing my research, only to find websites and isles packed full of expensive women’s products with a million different use cases. At best, there were a few women’s brands who spun up an expensive men’s line just to check the box. This left me wondering, “what does the average guy really need?”. After years of researching ingredients, countless conversations with dermatologists, estheticians and skin care enthusiasts, we started to uncover some common themes. As it turns out, Pareto's Principle applies here too (aka the 80/20 rule). We learned most men can get a majority of the benefits skincare has to offer with a simple routine. So we challenged ourselves. What if men’s skincare was simple? What if it was effective? What if it was affordable? The result, a 3-step routine.
We hope you enjoy Bandit.
Justin